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Prime Pursuits Available in CattleMax

Connect CattleMax with Prime Pursuits

Bring performance and carcass data into your herd records to get a clearer picture of how your cattle are performing.

CattleMax now connects with Prime Pursuits, enabling you to use performance data from Prime Intelligence (PI) alongside your herd records in CattleMax. This helps keep your records consistent without duplicated data entry and makes it easier to use the information you’re already collecting.

Why This Matters for Ranchers

Good records and systems help you manage your herd. 

With this connection, you can:

  • See how your cattle perform beyond the pasture
  • Connect carcass data back to your genetics and management decisions
  • Make more informed culling, breeding, and selection decisions
  • Spend less time managing data across multiple systems

How It Works

Getting started is simple:

In your CattleMax account, go to:
Settings → Partner Connections → Prime Pursuits

  1. Enable the connection in your CattleMax account
  2. Export cattle data (groups, treatments, weights) to Prime Intelligence
  3. Upload performance data in Prime Intelligence
  4. Import results back into CattleMax to update your records

Note: Animals must already exist in CattleMax with matching EIDs for records to sync correctly.

Activate the Prime Pursuits connection directly from your CattleMax Partner Connections settings

What You Can Do

Once connected, you can easily and quickly move key data between CattleMax and Prime Intelligence.

  • Import carcass data directly into your cattle records
  • Bring in weights and performance data from the feedlot
  • Export animal or sale groups to Prime Intelligence
  • Keep records consistent across both systems
  • View a more complete performance picture from pasture to harvest
Import or export the records you need
Import carcass, genomic, and measurement data from Prime Intelligence directly into your CattleMax records

Who This Is a Good Fit For

This connection is designed for ranchers in the Prime Pursuits program who want a simpler way to manage their records and keep data in sync with Prime Intelligence.

It’s a great fit if you:

  • Participate in Prime Pursuits
  • Retain ownership or track cattle through the feedlot
  • Value connecting carcass data back to your cow herd
  • Want to better understand how cattle perform beyond the pasture

Ready to Connect Prime Pursuits with CattleMax?

Better understand what’s driving results in your ranch with the Prime Pursuits connection in CattleMax.

For step-by-step guidance, visit our Help Article for a complete walkthrough on setting up and using the Prime Pursuits integration.

Have questions or need assistance? We’re happy to help! Contact CattleMax

Keep exploring cattle record features

CattleMax is full of features to make your ranch run smoother. Keep exploring features below!

Herd Health

Record individual and group health records.

Breeding & Pregnancy

Seamlessly manage the breeding process.

Calving

Add new calves in the field or at the desk.

Weaning

Record weights and calculate performance.