Customer Success Story - Dicks Family Shorthorns
Jackson County, Minnesota is home to a true family
tradition. This 230 cow operation is run by Glenn
and Ruth Dicks and their son Rodney, of Dicks Family
Shorthorns. Their daughter and son-in-law Chris and
Scott Johnson and grandsons Riley and Carter, of S&C
Cattle Co., are also deeply rooted in their ranching
enterprise.
Chris Johnson said that her father, Glenn
Dicks, has been in the cattle business for 40 years.
The family also feeds and finishes 15,000 hogs each
year and has a custom haying operation.
Johnson said that they have seen significant
growth in the past five years, including an increase
in herd size by 100 head, 65 of which are investor
cattle. They have developed an extensive embryo
transfer program, and three years ago started their
own private treaty sale, held annually in September.
Johnson said they began using CattleMax two
years ago, after her father saw an advertisement in
a publication. She said she evaluated the program
for him and loved it.
“I like the fact that this program has the AI
and ET records and reports; most cattle programs
aren’t set up with those features,” she said.
They had previously used another software
program, but found that it could not keep the
detailed records they desired for their herd.
“We switched to CattleMax for the more
detailed reports and the AI and ET records and
reports we use a lot of,” Johnson said.
She said they use the calving worksheet
reports most often to track their 200 head of spring
calving cows and 30 head of fall calving cows.
They also use the breed association interface
within the software to quickly and easily handle
calf registrations.
“We register all the calves from our private
treaty sale each year and we like the fact that you
can print out registration forms right from the
program,” Johnson said, “This has saved us tons of
time by not having to handwrite all the forms out.”
Johnson also shared a support tip for other
CattleMax users.
“When you can’t figure something out with the
program, the CattleMax Help Desk has many issues
that most of us have already experienced, so it’s a
great tool in helping me figure out my problem,” she
said.
Dicks Family Shorthorns specializes in club
calves and heifer sales. They can be found online at
http://www.dicksfamilyshowcattle.com. This page is
updated every spring following calving season to
showcase the new calves that will be available at
their private treaty sale in the fall.

